Mesaic Blog | Mesaic

  • NLP in Customer Service

    #3 Messaging Services: Natural Language Processing In Customer Service

    Does it really matter if customer service agents are real people or chatbots? It does if a chatbot seems unable to comprehend the context of what is being said. But that is changing thanks to Natural Language Processing (NLP).

  • Voice AI in Customer Service

    #2 Messaging Services: The Rise Of The Voice Assistant

    Most brands have proved themselves capable of using technology for customer communication. However, when it comes to two-way customer dialogue – or conversation – technology seems to lag behind actual customer support. But voice AI may change all that.

  • WhatsApp for Enterprises is out now

    WhatsApp For Enterprises' Is Out Now

    We recently speculated that parent company Facebook was well-placed to roll out a big business customer service platform on WhatsApp. And that is exactly what has happened now.

  • Best Business Chat App

    #5 Messenger Update: Which Messaging Service Suits Your Business?

    Is there a ‘best business chat app’? While the main contenders all have similarities and differences we can use a stack of KPIs to gauge their overall effectiveness and make an informed decision. But which will emerge victorious?

  • Web App Messaging

    #4 Messenger Update: Not to be scoffed at – Web App Messaging

    In this series we’ve already looked at Google and Apple’s chat innovations, as well as payment services in messaging platforms. But now we turn our attention to web apps and consider just how important they are – as customer service and conversion tools.

NLP in Customer Service

#3 Messaging Services: Natural Language Processing In Customer Service

More emotionally intelligent chatbots and voice assistants are becoming a key part of the automated customer experience, thanks to Natural Language Processing.

Voice AI in Customer Service

#2 Messaging Services: The Rise Of The Voice Assistant

The future of voice assistants in customer conversations: How voice AI could help brands get better customer engagement through simple spoken interactions. 🗣

WhatsApp for Enterprises is out now

WhatsApp For Enterprises' Is Out Now

WhatsApp For Enterprise will give the Facebook-owned service a broader customer service remit – for all kinds of businesses. 📱

Best Business Chat App

#5 Messenger Update: Which Messaging Service Suits Your Business?

Can you really pit different messaging services against each other? And is there a ‘best business chat app’? Only one way to find out... 👀💡

Web App Messaging

#4 Messenger Update: Not to be scoffed at – Web App Messaging

Web app messaging. What your business needs to know about real time, on-site optimisation and how you and your customers can benefit. 💻💬

AI in Customer Service

#1 Messaging Services: AI in Customer Service

Artificial Intelligence (AI): a customer service messaging force to be reckoned with. We show how businesses can benefit from AI. 🤖

Google Pay

#3 Messenger Update: Payment Services in Messaging Platforms

When will we start to see payment services in business-focused messaging platforms? Functionality like this could be a real game changer – if played correctly.

Customer Relationships
Customer Centricity

Customer Centricity: #3 Meaningful Relationships

Meaningful customer relationships are built on trust, consistency, and loyalty: on and offline. 🤝Customer Relationships ✓ CX ✓ Customer Journey ✓ Loyalty ✓

Blog Google Chat

#2 Messenger Update: Making A Business Case For Google Chat

Mesaic takes a closer look at Google’s latest foray into messaging 💬, and wonders to what extent businesses could benefit from RCS.

Apple Business Chat (2018)

#1 Messenger Update: Apple Business Chat Out Of Beta

Mesaic looks at Apple Business Chat 📱– iMessage for company-customer conversations – and considers if and how it goes above and beyond the expected.

Compass edited
Customer Centricity

Customer Centricity: #2 Consistent Journeys

Join Mesaic on a walk through the customer journey; across all digital and traditional touchpoints. ✓CX ✓Customer Interaction ✓Omni-Channel ✓User Experience

Great Customer experience to aim for customer relationships
Customer Centricity

Customer Centricity: #1 Unique Experiences

Mesaic on how to create unique customer experiences in the digital age ✓Omni-Channel ✓Transparency ✓Experience Assessment

Mesaic's View on the Web

Mesaic's View on the Web: GDPR Checklist #1

A brief overview on how to make your business GDPR compliant before May 25th: obligations, guidelines and a 3 step checklist ✍︎

Festive Season
Mesaic's View on the Web

Mesaic’s View on the Web #2: Technology Review 2017

Mesaic’s view on tech trends and developments in 2017. From WhatsApp opening up for businesses to Chatbots and net neutrality in the US.

Facebook Messenger Thumb

Facebook Messenger 2.2 - Updates for Businesses

All new in the updated Facebook Messenger: Facebook is making it easier for businesses to use the messenger for communication towards customers.


WhatsApp Business - Integrating Businesses into the Messenger

The creation of WhatsApp resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.

Web browsing
Mesaic's View on the Web

Mesaic's View on the Web #1: Progressive Web Apps & Service Worker

The new technology behind Progressive Web Apps called "Service Worker" enables new functions that have previously only been available to native apps.

Customer Engagement

4 Hacks to Create Engagement with Messaging

4 hacks for businesses to engage with their community via messaging. Increase and improve the interaction between business and customers through messaging.

China People Tech

WeChat: The Asian All-in-One Messenger

WeChat is messenger, social media network and e-commerce platform at the same time. It has become China's most popular social network.

Train Asian

LINE: The Asian Messenger for Private and Business Context

The asian messenger app LINE is best-in-class for customer-business interaction within their app. We'll have a closer look at the extensive possibilities.

Apple Business Chat

Apple Business Chat: A Consistent Approach towards Messaging

At Apples WWDC it was announced that iMessage will be opened for customer-business communication. Business Chat is a move towards conversational commerce.

Phones on Table

Facebook Messenger: Opportunities for Businesses

Facebook Messenger opened up for businesses to interact with customers and meet them in one of their most loved channels. We'll take a look at what this means.

Google messaging RCS - Source: Android Authority

Google RCS: Messaging Platform for Business-Customer Communication

Google is using messaging to allow their business customers to speak to end customers in a digital manner. We'll take a look at how, why and in what way.

Girl in the Streets with a phone

Messaging for Business is Here to Stay

Customer-Business interaction within messaging structures is being pushed by Apple's iMessage, Google's RCS and Facebook Messenger. Here is why it will last.

Blog PlatformInfrastructure

The Change in the Enterprise Technology Landscape

Technology is all-embracing - whether it's business or private. The sheer value of software itself however changed over the last few years.

Blog ConversationalCommerce

The Potential of Conversational Commerce

Users typically communicate in messaging structures as their preferred channel. Taking this approach into the business world is called conversational commerce.

Blog Chatbots

Chatbots - Opportunity or Hype?

Chatbots are promising a valuable tool for high efficiency in customer-business communication. But can chatbots actually live up to the promise?

Blog EnterpriseTechnology

Why Digital Platform Solutions Matter

Platforms are an essential part of the digital life. They can also play a relevant role for the way businesses structure their customer interaction.


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