Mesaic Blog | Mesaic

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  • Mastering Simplicity: Business Process Automation

    Mastering Simplicity: Business Process Automation

    More and more companies are exploring ways to streamline and automate different business processes. But just how far can it be taken? Is there a limit to what machines can be taught? Will they replace humans entirely? Let us look at the facts.

  • Travel Tech: The Rise Of Messaging In The Tourism Industry

    Travel Tech: The Rise Of Messaging In The Tourism Industry

    More and more travel-related online searches, bookings, and payments are being made via mobile devices – m-commerce. But how can merchants operating in this thriving sector keep pace with shifting customer needs?

  • Future Of Chatbots: 4 Tips To Create A More Human Experience

    Future Of Chatbots: 4 Tips To Create A More Human Experience

    Have chatbots become so human-like that it is hard to differentiate between an actual person and a machine? Do we want more ‘human’ chatbots? Is there a business value in creating them?

  • Future gazing

    Future Gazing: Adapting Today To Win Tomorrow’s Customers

    Over the next few years, consumers will expect brands to deliver an increasingly optimized customer experience: on and offline. But how can businesses make that happen sooner rather than later?

  • Everything you need to know about using Apple Business Chat

    Everything You Need To Know About Using Apple Business Chat

    We always knew Apple would quickly evolve its Business Chat app. But how far has it come in a few short months? Shall we take a look?

Facebook Messenger For Business: What’s Next?
Messaging

Facebook Messenger For Business: What’s Next?

Facebook may be facing a crisis, but it has safeguarded its future with its Messenger service – at least where business users are concerned.

Mastering Simplicity: Business Process Automation
Technology

Mastering Simplicity: Business Process Automation

Automation is not just for production lines and manufacturing processes. It is increasingly being used to do more cognitive tasks in the workplace too.

Travel Tech: The Rise Of Messaging In The Tourism Industry
Messaging

Travel Tech: The Rise Of Messaging In The Tourism Industry

We take a closer look at how messaging services meet m-commerce in the travel and hospitality industry. Get ready for new trends and innovations.

Future Of Chatbots: 4 Tips To Create A More Human Experience
Chatbots

Future Of Chatbots: 4 Tips To Create A More Human Experience

Customers increasingly want a more personal experience when interacting with companies online, but are more ‘human’ chatbots the answer?

Future gazing
Customer Centricity

Future Gazing: Adapting Today To Win Tomorrow’s Customers

How digital transformation is evolving customer experience. But how can businesses make sure that they will win the customers of the future?

Everything you need to know about using Apple Business Chat
Messaging

Everything You Need To Know About Using Apple Business Chat

Apple + Business + Chat. A formula for success? As long as it is adopted by users and businesses alike. Here is an update on the story so far.

NLP in Customer Service
Technology

#3 Messaging Services: Natural Language Processing In Customer Service

More emotionally intelligent chatbots and voice assistants are becoming a key part of the automated customer experience, thanks to Natural Language Processing.

Voice AI in Customer Service
Technology

#2 Messaging Services: The Rise Of The Voice Assistant

The future of voice assistants in customer conversations: How voice AI could help brands get better customer engagement through simple spoken interactions. 🗣

WhatsApp for Enterprises is out now
Messaging

WhatsApp For Enterprises' Is Out Now

WhatsApp For Enterprise will give the Facebook-owned service a broader customer service remit – for all kinds of businesses. 📱

Best Business Chat App
Messaging

#5 Messenger Update: Which Messaging Service Suits Your Business?

Can you really pit different messaging services against each other? And is there a ‘best business chat app’? Only one way to find out... 👀💡

Web App Messaging
Messaging

#4 Messenger Update: Not to be scoffed at – Web App Messaging

Web app messaging. What your business needs to know about real time, on-site optimisation and how you and your customers can benefit. 💻💬

AI in Customer Service
Technology

#1 Messaging Services: AI in Customer Service

Artificial Intelligence (AI): a customer service messaging force to be reckoned with. We show how businesses can benefit from AI. 🤖

Google Pay
Messaging

#3 Messenger Update: Payment Services in Messaging Platforms

When will we start to see payment services in business-focused messaging platforms? Functionality like this could be a real game changer – if played correctly.

Customer Relationships
Customer Centricity

Customer Centricity: #3 Meaningful Relationships

Meaningful customer relationships are built on trust, consistency, and loyalty: on and offline. 🤝Customer Relationships ✓ CX ✓ Customer Journey ✓ Loyalty ✓

Blog Google Chat
Messaging

#2 Messenger Update: Making A Business Case For Google Chat

Mesaic takes a closer look at Google’s latest foray into messaging 💬, and wonders to what extent businesses could benefit from RCS.

Apple Business Chat (2018)
Messaging

#1 Messenger Update: Apple Business Chat Out Of Beta

Mesaic looks at Apple Business Chat 📱– iMessage for company-customer conversations – and considers if and how it goes above and beyond the expected.

Compass edited
Customer Centricity

Customer Centricity: #2 Consistent Journeys

Join Mesaic on a walk through the customer journey; across all digital and traditional touchpoints. ✓CX ✓Customer Interaction ✓Omni-Channel ✓User Experience

Great Customer experience to aim for customer relationships
Customer Centricity

Customer Centricity: #1 Unique Experiences

Mesaic on how to create unique customer experiences in the digital age ✓Omni-Channel ✓Transparency ✓Experience Assessment

Checklist
Mesaic's View on the Web

Mesaic's View on the Web: GDPR Checklist #1

A brief overview on how to make your business GDPR compliant before May 25th: obligations, guidelines and a 3 step checklist ✍︎

Festive Season
Mesaic's View on the Web

Mesaic’s View on the Web #2: Technology Review 2017

Mesaic’s view on tech trends and developments in 2017. From WhatsApp opening up for businesses to Chatbots and net neutrality in the US.

Facebook Messenger Thumb
Messaging

Facebook Messenger 2.2 - Updates for Businesses

All new in the updated Facebook Messenger: Facebook is making it easier for businesses to use the messenger for communication towards customers.

WhatsApp
Messaging

WhatsApp Business - Integrating Businesses into the Messenger

The creation of WhatsApp resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.

Web browsing
Mesaic's View on the Web

Mesaic's View on the Web #1: Progressive Web Apps & Service Worker

The new technology behind Progressive Web Apps called "Service Worker" enables new functions that have previously only been available to native apps.

Customer Engagement
Messaging

4 Hacks to Create Engagement with Messaging

4 hacks for businesses to engage with their community via messaging. Increase and improve the interaction between business and customers through messaging.

China People Tech
Messaging

WeChat: The Asian All-in-One Messenger

WeChat is messenger, social media network and e-commerce platform at the same time. It has become China's most popular social network.

Train Asian
Messaging

LINE: The Asian Messenger for Private and Business Context

The asian messenger app LINE is best-in-class for customer-business interaction within their app. We'll have a closer look at the extensive possibilities.

Apple Business Chat
Messaging

Apple Business Chat: A Consistent Approach towards Messaging

At Apples WWDC it was announced that iMessage will be opened for customer-business communication. Business Chat is a move towards conversational commerce.

Phones on Table
Messaging

Facebook Messenger: Opportunities for Businesses

Facebook Messenger opened up for businesses to interact with customers and meet them in one of their most loved channels. We'll take a look at what this means.

Google messaging RCS - Source: Android Authority
Messaging

Google RCS: Messaging Platform for Business-Customer Communication

Google is using messaging to allow their business customers to speak to end customers in a digital manner. We'll take a look at how, why and in what way.

Girl in the Streets with a phone
Messaging

Messaging for Business is Here to Stay

Customer-Business interaction within messaging structures is being pushed by Apple's iMessage, Google's RCS and Facebook Messenger. Here is why it will last.

Blog PlatformInfrastructure
Technology

The Change in the Enterprise Technology Landscape

Technology is all-embracing - whether it's business or private. The sheer value of software itself however changed over the last few years.

Blog ConversationalCommerce
Messaging

The Potential of Conversational Commerce

Users typically communicate in messaging structures as their preferred channel. Taking this approach into the business world is called conversational commerce.

Blog Chatbots
Chatbots

Chatbots - Opportunity or Hype?

Chatbots are promising a valuable tool for high efficiency in customer-business communication. But can chatbots actually live up to the promise?

Blog EnterpriseTechnology
Technology

Why Digital Platform Solutions Matter

Platforms are an essential part of the digital life. They can also play a relevant role for the way businesses structure their customer interaction.

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