Mesaic Blog | Mesaic

  • Business messaging

    Is your company business messaging-ready?

    Businesses often face ‘choice paralysis’ when it comes to deciding how best to connect with customers. Messaging channels, however, are fast becoming a ‘must-have’. Here’s a look at the changing face of customer interaction and how your company can thrive.

  • Trends in Messaging 2019

    Assessing What’s Next In Messaging & Customer Experience

    How can businesses continue to improve their customer experience across the increasingly fragmented messaging landscape? We take a look at what’s coming next and how brands can meet customers’ changing needs.

  • Omnichannel in retail

    Creating An Exemplary Omnichannel Shopping Experience

    In the age of the digitally-empowered consumer, stores that tailor their shopping experiences to individual customer needs will be the ones that foster the greatest amount of loyalty. But can on- and offline channels present a united front?

  • Returned christmas gifts

    Curing The Reverse-Logistics-Returned-Products-After-Christmas Blues

    Santa failed to bring you what you wanted? While return policies are expected by consumers, the reverse logistics struggle after Christmas is real for online retailers. Surely there is a simple tech-driven solution?

Messaging as distribution platforms

Messaging channels as distribution platforms

Messaging platforms do more than just give brands and customers a way to chat. Welcome to the world of conversational commerce.

Business messaging

Is your company business messaging-ready?

The messaging channels your business should consider largely depend on what your customers already use, where they’re based, and what languages they speak.

Trends in Messaging 2019

Assessing What’s Next In Messaging & Customer Experience

Keeping pace with the type of customer service consumers expect means understanding the channels they use now, and the different features being introduced.

Omnichannel in retail

Creating An Exemplary Omnichannel Shopping Experience

Retailers that want to go the distance need to start taking an omnichannel approach to their sales and marketing efforts.

Returned christmas gifts

Curing The Reverse-Logistics-Returned-Products-After-Christmas Blues

Reverse logistics – parcel returns – hit a high in the weeks after Christmas. But can retailers do more to reduce the pain for themselves and customers?

Last mile delivery christmas gift

Seasonal Logistics: Meeting Last Mile Delivery Challenges

As Christmas approaches, retailers are experiencing their busiest time of year. Can technology help them improve delivery times and last mile logistics?

Robotic Process Automation for businesses

Robotic Process Automation: Redefining ‘Work’ As We Know It

Automating tasks using technology isn’t limited to just the routine stuff – it is now sophisticated enough to handle cognitive work.

AI: The Future of Business Intelligence - Image 1
Mesaic's View on the Web

AI: The Future of Business Intelligence

A behind-the-scenes look into AI value creation at Mesaic: breaking down the big concepts behind the jargon and buzzwords.

Google: Rich(er) Business Messaging? - Picture

Google: Rich(er) Business Messaging?

We take a closer look into Google Rich Business Messaging. The software giant’s foray into business messaging is being driven by a broader need to evolve SMS.

Artificial Intelligence Mesaic
Mesaic's View on the Web

AI: Science fiction or technological evolution?

The story of how AI developed from mythology to reality - what you need to know to understand where AI comes from and where it is going.

Facebook Messenger: Kunden dort erreichen wo sie sind - Picture 1

Facebook Messenger For Business: What’s Next?

Facebook may be facing a crisis, but it has safeguarded its future with its Messenger service – at least where business users are concerned.

Mastering Simplicity: Business Process Automation - Picture 1

Mastering Simplicity: Business Process Automation

Automation is not just for production lines and manufacturing processes. It is increasingly being used to do more cognitive tasks in the workplace too.

Travel Tech: The Rise Of Messaging In The Tourism Industry - Image 1

Travel Tech: The Rise Of Messaging In The Tourism Industry

We take a closer look at how messaging services meet m-commerce in the travel and hospitality industry. Get ready for new trends and innovations.

Human touch of Chatbots

Future Of Chatbots: 4 Tips To Create A More Human Experience

Customers increasingly want a more personal experience when interacting with companies online, but are more ‘human’ chatbots the answer?

How to win future customers
Customer Centricity

Future Gazing: Adapting Today To Win Tomorrow’s Customers

How digital transformation is evolving customer experience. But how can businesses make sure that they will win the customers of the future?

Update Apple Business Chat

Everything You Need To Know About Using Apple Business Chat

Apple + Business + Chat. A formula for success? As long as it is adopted by users and businesses alike. Here is an update on the story so far.

NLP in Customer Service

#3 Messaging Services: Natural Language Processing In Customer Service

More emotionally intelligent chatbots and voice assistants are becoming a key part of the automated customer experience, thanks to Natural Language Processing.

Voice AI in Customer Service

#2 Messaging Services: The Rise Of The Voice Assistant

The future of voice assistants in customer conversations: How voice AI could help brands get better customer engagement through simple spoken interactions. 🗣

WhatsApp for Enterprises

WhatsApp For Enterprises' Is Out Now

WhatsApp For Enterprise will give the Facebook-owned service a broader customer service remit – for all kinds of businesses. 📱

Best Business Chat App

#5 Messenger Update: Which Messaging Service Suits Your Business?

Can you really pit different messaging services against each other? And is there a ‘best business chat app’? Only one way to find out... 👀💡

Web App Messaging

#4 Messenger Update: Not to be scoffed at – Web App Messaging

Web app messaging. What your business needs to know about real time, on-site optimisation and how you and your customers can benefit. 💻💬

AI in Customer Service

#1 Messaging Services: AI in customer service

Artificial Intelligence (AI): a customer service messaging force to be reckoned with. We show how businesses can benefit from AI. 🤖

Google Pay

#3 Messenger Update: Payment Services in Messaging Platforms

When will we start to see payment services in business-focused messaging platforms? Functionality like this could be a real game changer – if played correctly.

Customer Relationships
Customer Centricity

Customer Centricity: #3 Meaningful Relationships

Meaningful customer relationships are built on trust, consistency, and loyalty: on and offline. 🤝Customer Relationships ✓ CX ✓ Customer Journey ✓ Loyalty ✓

Blog Google Chat

#2 Messenger Update: Making A Business Case For Google Chat

Mesaic takes a closer look at Google’s latest foray into messaging 💬, and wonders to what extent businesses could benefit from RCS.

Apple Business Chat (2018)

#1 Messenger Update: Apple Business Chat Out Of Beta

Mesaic looks at Apple Business Chat 📱– iMessage for company-customer conversations – and considers if and how it goes above and beyond the expected.

Compass edited
Customer Centricity

Customer Centricity: #2 Consistent Journeys

Join Mesaic on a walk through the customer journey; across all digital and traditional touchpoints. ✓CX ✓Customer Interaction ✓Omni-Channel ✓User Experience

Customer Experience
Customer Centricity

Customer centricity: #1 unique experiences

Mesaic on how to create unique customer experiences in the digital age ✓Omni-Channel ✓Transparency ✓Experience Assessment

Mesaic's View on the Web

Mesaic's View on the Web: GDPR Checklist #1

A brief overview on how to make your business GDPR compliant before May 25th: obligations, guidelines and a 3 step checklist ✍︎

Festive Season
Mesaic's View on the Web

Mesaic’s View on the Web #2: Technology Review 2017

Mesaic’s view on tech trends and developments in 2017. From WhatsApp opening up for businesses to Chatbots and net neutrality in the US.

Facebook Messenger Thumb

Facebook Messenger 2.2 - Updates for businesses

All new in the updated Facebook Messenger: Facebook is making it easier for businesses to use the messenger for communication towards customers.


WhatsApp Business - Integrating Businesses into the Messenger

The creation of WhatsApp resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.

Web browsing
Mesaic's View on the Web

Mesaic's View on the Web #1: Progressive web apps & service worker

The new technology behind Progressive web apps called "Service Worker" enables new functions that have previously only been available to native apps.

Customer Engagement

4 Hacks to create engagement with messaging

4 hacks for businesses to engage with their community via messaging. Increase and improve the interaction between business and customers through messaging.

China People Tech

WeChat: The asian all-in-one messenger

WeChat is messenger, social media network and e-commerce platform at the same time. It has become China's most popular social network.

Train Asian

LINE: The Asian Messenger for Private and Business Context

The asian messenger app LINE is best-in-class for customer-business interaction within their app. We'll have a closer look at the extensive possibilities.

Apple Business Chat

Apple Business Chat: A consistent approach towards messaging

At Apples WWDC it was announced that iMessage will be opened for customer-business communication. Business Chat is a move towards conversational commerce.

Phones on Table

Facebook Messenger: Opportunities for businesses

Facebook Messenger opened up for businesses to interact with customers and meet them in one of their most loved channels. We'll take a look at what this means.

Blog GoogleRCS Pic

Google RCS: Messaging Platform for Business-Customer Communication

Google is using messaging to allow their business customers to speak to end customers in a digital manner. We'll take a look at how, why and in what way.

Blog MessagingToStay

Messaging for Business is Here to Stay

Customer-Business interaction within messaging structures is being pushed by Apple's iMessage, Google's RCS and Facebook Messenger. Here is why it will last.

Blog PlatformInfrastructure

The Change in the Enterprise Technology Landscape

Technology is all-embracing - whether it's business or private. The sheer value of software itself however changed over the last few years.

Blog ConversationalCommerce

The Potential of Conversational Commerce

Users typically communicate in messaging structures as their preferred channel. Taking this approach into the business world is called conversational commerce.

Blog Chatbots

Chatbots - Opportunity or Hype?

Chatbots are promising a valuable tool for high efficiency in customer-business communication. But can chatbots actually live up to the promise?

Blog EnterpriseTechnology

Why Digital Platform Solutions Matter

Platforms are an essential part of the digital life. They can also play a relevant role for the way businesses structure their customer interaction.

Mesaic Blog Update

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