Businesses often face ‘choice paralysis’ when it comes to deciding how best to connect with customers. Messaging channels, however, are fast becoming a ‘must-have’. Here’s a look at the changing face of customer interaction and how your company can thrive.
How can businesses continue to improve their customer experience across the increasingly fragmented messaging landscape? We take a look at what’s coming next and how brands can meet customers’ changing needs.
In the age of the digitally-empowered consumer, stores that tailor their shopping experiences to individual customer needs will be the ones that foster the greatest amount of loyalty. But can on- and offline channels present a united front?
Santa failed to bring you what you wanted? While return policies are expected by consumers, the reverse logistics struggle after Christmas is real for online retailers. Surely there is a simple tech-driven solution?
The messaging channels your business should consider largely depend on what your customers already use, where they’re based, and what languages they speak.
Keeping pace with the type of customer service consumers expect means understanding the channels they use now, and the different features being introduced.
Retailers that want to go the distance need to start taking an omnichannel approach to their sales and marketing efforts.
Reverse logistics – parcel returns – hit a high in the weeks after Christmas. But can retailers do more to reduce the pain for themselves and customers?
As Christmas approaches, retailers are experiencing their busiest time of year. Can technology help them improve delivery times and last mile logistics?
Automating tasks using technology isn’t limited to just the routine stuff – it is now sophisticated enough to handle cognitive work.
A behind-the-scenes look into AI value creation at Mesaic: breaking down the big concepts behind the jargon and buzzwords.
We take a closer look into Google Rich Business Messaging. The software giant’s foray into business messaging is being driven by a broader need to evolve SMS.
The story of how AI developed from mythology to reality - what you need to know to understand where AI comes from and where it is going.
Facebook may be facing a crisis, but it has safeguarded its future with its Messenger service – at least where business users are concerned.
Automation is not just for production lines and manufacturing processes. It is increasingly being used to do more cognitive tasks in the workplace too.
We take a closer look at how messaging services meet m-commerce in the travel and hospitality industry. Get ready for new trends and innovations.
Customers increasingly want a more personal experience when interacting with companies online, but are more ‘human’ chatbots the answer?
How digital transformation is evolving customer experience. But how can businesses make sure that they will win the customers of the future?
Apple + Business + Chat. A formula for success? As long as it is adopted by users and businesses alike. Here is an update on the story so far.
More emotionally intelligent chatbots and voice assistants are becoming a key part of the automated customer experience, thanks to Natural Language Processing.
The future of voice assistants in customer conversations: How voice AI could help brands get better customer engagement through simple spoken interactions. 🗣
WhatsApp For Enterprise will give the Facebook-owned service a broader customer service remit – for all kinds of businesses. 📱
Can you really pit different messaging services against each other? And is there a ‘best business chat app’? Only one way to find out... 👀💡
Web app messaging. What your business needs to know about real time, on-site optimisation and how you and your customers can benefit. 💻💬
Artificial Intelligence (AI): a customer service messaging force to be reckoned with. We show how businesses can benefit from AI. 🤖
When will we start to see payment services in business-focused messaging platforms? Functionality like this could be a real game changer – if played correctly.
Meaningful customer relationships are built on trust, consistency, and loyalty: on and offline. 🤝Customer Relationships ✓ CX ✓ Customer Journey ✓ Loyalty ✓
Mesaic takes a closer look at Google’s latest foray into messaging 💬, and wonders to what extent businesses could benefit from RCS.
Mesaic looks at Apple Business Chat 📱– iMessage for company-customer conversations – and considers if and how it goes above and beyond the expected.
Join Mesaic on a walk through the customer journey; across all digital and traditional touchpoints. ✓CX ✓Customer Interaction ✓Omni-Channel ✓User Experience
Mesaic on how to create unique customer experiences in the digital age ✓Omni-Channel ✓Transparency ✓Experience Assessment
A brief overview on how to make your business GDPR compliant before May 25th: obligations, guidelines and a 3 step checklist ✍︎
Mesaic’s view on tech trends and developments in 2017. From WhatsApp opening up for businesses to Chatbots and net neutrality in the US.
All new in the updated Facebook Messenger: Facebook is making it easier for businesses to use the messenger for communication towards customers.
The creation of WhatsApp resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.
The new technology behind Progressive Web Apps called "Service Worker" enables new functions that have previously only been available to native apps.
4 hacks for businesses to engage with their community via messaging. Increase and improve the interaction between business and customers through messaging.
WeChat is messenger, social media network and e-commerce platform at the same time. It has become China's most popular social network.
The asian messenger app LINE is best-in-class for customer-business interaction within their app. We'll have a closer look at the extensive possibilities.
At Apples WWDC it was announced that iMessage will be opened for customer-business communication. Business Chat is a move towards conversational commerce.
Facebook Messenger opened up for businesses to interact with customers and meet them in one of their most loved channels. We'll take a look at what this means.
Google is using messaging to allow their business customers to speak to end customers in a digital manner. We'll take a look at how, why and in what way.
Customer-Business interaction within messaging structures is being pushed by Apple's iMessage, Google's RCS and Facebook Messenger. Here is why it will last.
Technology is all-embracing - whether it's business or private. The sheer value of software itself however changed over the last few years.
Users typically communicate in messaging structures as their preferred channel. Taking this approach into the business world is called conversational commerce.
Chatbots are promising a valuable tool for high efficiency in customer-business communication. But can chatbots actually live up to the promise?
Platforms are an essential part of the digital life. They can also play a relevant role for the way businesses structure their customer interaction.