Mesaic Blog | Mesaic

Mesaic
  • Festive Season

    Mesaic’s View on the Web #2: Technology Review 2017

    2017's top 10 developments in tech that were relevant from Mesaic’s perspective. From messengers opening up for businesses up to net neutrality in the US.

  • Facebook Messenger Thumb

    Facebook Messenger 2.2 - Updates for Businesses

    In November 2017 Facebook announced the launch of their messenger 2.2. Adding further opportunities for businesses to interact with (potential) customers within the messenger.

  • WhatsApp

    WhatsApp Business - Integrating Businesses into the Messenger

    The creation of WhatsApp by founder Jan Koum resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.

  • Customer Engagement

    4 Hacks to Create Engagement with Messaging

    Over 2 billion messages are sent between customers and businesses every month. But what is the most effective and direct way to engage with your current community or gain new customers? We identified 4 ways to use messaging for more engagement.

  • China People Tech

    WeChat: The Asian All-in-One Messenger

    WeChat is messenger, social media network and online shop at the same time. It has become China's most popular social network, thus can show a large number of users that can organise everything on WeChat the more functionalities are added.

Festive Season
Mesaic's View on the Web

Mesaic’s View on the Web #2: Technology Review 2017

Mesaic’s view on tech trends and developments in 2017. From WhatsApp opening up for businesses to Chatbots and net neutrality in the US.

Facebook Messenger Thumb
Messaging

Facebook Messenger 2.2 - Updates for Businesses

All new in the updated Facebook Messenger: Facebook is making it easier for businesses to use the messenger for communication towards customers.

WhatsApp
Messaging

WhatsApp Business - Integrating Businesses into the Messenger

The creation of WhatsApp resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.

Web browsing
Mesaic's View on the Web

Mesaic's View on the Web #1: Progressive Web Apps & Service Worker

The new technology behind Progressive Web Apps called "Service Worker" enables new functions that have previously only been available to native apps.

Customer Engagement
Messaging

4 Hacks to Create Engagement with Messaging

4 hacks for businesses to engage with their community via messaging. Increase and improve the interaction between business and customers through messaging.

China People Tech
Messaging

WeChat: The Asian All-in-One Messenger

WeChat is messenger, social media network and e-commerce platform at the same time. It has become China's most popular social network.

Train Asian
Messaging

LINE: The Asian Messenger for Private and Business Context

The asian messenger app LINE is best-in-class for customer-business interaction within their app. We'll have a closer look at the extensive possibilities.

Apple Business Chat
Messaging

Apple Business Chat: A Consistent Approach towards Messaging

At Apples WWDC it was announced that iMessage will be opened for customer-business communication. Business Chat is a move towards conversational commerce.

Phones on Table
Messaging

Facebook Messenger: Opportunities for Businesses

Facebook Messenger opened up for businesses to interact with customers and meet them in one of their most loved channels. We'll take a look at what this means.

Google messaging RCS - Source: Android Authority
Messaging

Google RCS: Messaging Platform for Business-Customer Communication

Google is using messaging to allow their business customers to speak to end customers in a digital manner. We'll take a look at how, why and in what way.

Girl in the Streets with a phone
Messaging

Messaging for Business is Here to Stay

Customer-Business interaction within messaging structures is being pushed by Apple's iMessage, Google's RCS and Facebook Messenger. Here is why it will last.

Blog PlatformInfrastructure
Technology

The Change in the Enterprise Technology Landscape

Technology is all-embracing - whether it's business or private. The sheer value of software itself however changed over the last few years.

Blog ConversationalCommerce
Messaging

The Potential of Conversational Commerce

Users typically communicate in messaging structures as their preferred channel. Taking this approach into the business world is called conversational commerce.

Blog Chatbots
Chatbots

Chatbots - Opportunity or Hype?

Chatbots are promising a valuable tool for high efficiency in customer-business communication. But can chatbots actually live up to the promise?

Blog EnterpriseTechnology
Technology

Why Digital Platform Solutions Matter

Platforms are an essential part of the digital life. They can also play a relevant role for the way businesses structure their customer interaction.

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