In the first in a series of blogs on ‘customer centricity’ we consider the concept of the customer experience, and ask how – and if – brands can deliver a consistent quality experience in an increasingly digitally converged world.
All data processing businesses are required to be GDPR compliant latest May 25th. Therefore we provide a checklist for your business to meet these requirements.
2017's top 10 developments in tech that were relevant from Mesaic’s perspective. From messengers opening up for businesses up to net neutrality in the US.
In November 2017 Facebook announced the launch of their messenger 2.2. Adding further opportunities for businesses to interact with (potential) customers within the messenger.
The creation of WhatsApp by founder Jan Koum resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.
Mesaic on how to create unique customer experiences in the digital age ✓Omni-Channel ✓Transparency ✓Experience Assessment
A brief overview on how to make your business GDPR compliant before May 25th: obligations, guidelines and a 3 step checklist ✍︎
Mesaic’s view on tech trends and developments in 2017. From WhatsApp opening up for businesses to Chatbots and net neutrality in the US.
All new in the updated Facebook Messenger: Facebook is making it easier for businesses to use the messenger for communication towards customers.
The creation of WhatsApp resulted in one of today’s most loved messengers. As it recently opened up for businesses, we’ll have a look at the potential.
The new technology behind Progressive Web Apps called "Service Worker" enables new functions that have previously only been available to native apps.
4 hacks for businesses to engage with their community via messaging. Increase and improve the interaction between business and customers through messaging.
WeChat is messenger, social media network and e-commerce platform at the same time. It has become China's most popular social network.
The asian messenger app LINE is best-in-class for customer-business interaction within their app. We'll have a closer look at the extensive possibilities.
At Apples WWDC it was announced that iMessage will be opened for customer-business communication. Business Chat is a move towards conversational commerce.
Facebook Messenger opened up for businesses to interact with customers and meet them in one of their most loved channels. We'll take a look at what this means.
Google is using messaging to allow their business customers to speak to end customers in a digital manner. We'll take a look at how, why and in what way.
Customer-Business interaction within messaging structures is being pushed by Apple's iMessage, Google's RCS and Facebook Messenger. Here is why it will last.
Technology is all-embracing - whether it's business or private. The sheer value of software itself however changed over the last few years.
Users typically communicate in messaging structures as their preferred channel. Taking this approach into the business world is called conversational commerce.
Chatbots are promising a valuable tool for high efficiency in customer-business communication. But can chatbots actually live up to the promise?
Platforms are an essential part of the digital life. They can also play a relevant role for the way businesses structure their customer interaction.